ब्स्न्लयूच्क-नद लेटेस्ट News

www.bsnlnewsbyashokhindocha.blogspot.com M-9426201999

Shri VAN NAMBOODIRI-GS-BSNLEU-CHQ-ND
www.bsnlnewsbyashokhindocha.blogspot.com
The Docomo examplle
BSNL’’s rrevenue and nett prroffiitt arre stteadiilly decrreasiing.. IItt’’s marrkett sharre iis allso stteadiilly
declliiniing.. The questtiion now arriises iis,, whettherr BSNL iis ffiighttiing a llosiing battttlle.. IItt iis a
matttterr off serriious concerrn tthatt an orrganiizattiion lliike BSNL,, whiich iis haviing tthe llarrgestt
nettworrk,, iis nott ablle tto fface tthe compettiittiion ffrrom smallllerr operrattorrs.. IItt iis eviidentt tthatt
BSNL llacks sttrrattegy tto prromotte iitt’’s busiiness..
Tatta Telleserrviices,, has sttunned tthe ttellecom iindusttrry,, wiitth iitt’’s specttacullarr perrfforrmance
iin tthe montth off Augustt.. Onlly iin June 2009 iitt llaunched iitt’’s GSM serrviice underr tthe brrand
name ‘‘Tatta Docomo’’.. Howeverr,, iitt has outtdone allll ottherr companiies iin giiviing new
connecttiions iin tthe montth off Augustt.. Tatta Decomo has rroped iin 3..4 miilllliion custtomerrs,,
whiille Aiirrttell was ablle tto giive onlly 2..8 miilllliion new connecttiions.. Relliiance and Vodaffone
werre ablle tto add 2..3 miilllliion and 2..2 miilllliion custtomerrs rrespecttiivelly..
IItt iis worrtth menttiioniing tthatt Tatta Docomo GSM serrviice was llaunched onlly iin 8 ciirrclles..
Howeverr,, due tto iitt’’s iinnovattiive biilllliing systtem,, iitt iis ablle tto captturre a llarrge numberr off
custtomerrs.. So ffarr,, calllls werre beiing biilllled based on tthe ‘‘perr miinutte pullse rratte’’.. Howeverr,,
Tatta Docomo iinttrroduced tthe pay--perr--second metthod.. Accorrdiinglly,, custtomerrs need tto
pay onlly fforr tthe numberr off seconds tthey speak.. Earrlliierr,, even iiff a custtomerr spoke fforr 5
seconds,, he had tto pay tthe charrge fforr one ffullll miinutte.. IIn tthe same lliines,, Tatta
Telleserrviices iinttrroduced tthe pay--perr--charractterr SMS fforr ttheiirr CDMA custtomerrs..
The callll rrattes iin IIndiia arre tthe llowestt iin tthe worrlld.. Even tthen tthe iinnovattiive iidea off Tatta
Telleserrviices iin iinttrroduciing ““pay--perr--second”” calllls and ““pay--perr--charractterr”” SMSs has
gott a verry biig supporrtt among tthe custtomerrs.. Non woulld have anttiiciipatted tthatt Tatta
Telleserrviices coulld rrepllace Aiirrttell,, as tthe company wiitth ttop addiittiions perr montth.. Fiierrce
compettiittiion iis goiing on iin tthe IIndiian Tellecom Marrkett.. Sttiillll,, any company can do
wonders,, proviided iitt can ttransllatte new iideas iintto acttiion.. Thiis iis tthe llesson tthatt
BSNL has tto llearn fform tthe Tatta Docomo success..
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www.bsnlnewsbyashokhindocha.blogspot.com M-9426201999